THE LEADERS IN FITNESS INDUSTRY CONSULTING

We have more than 25 years of fitness industry experience owning, managing and fixing fitness and multipurpose clubs ranging in size from small independent studios to large fitness and recreational facilities. We’ve seen it all! This enables us to help you avoid the pitfalls and open, manage and grow a profitable club or studio.

Reach out for your free consultation to learn how we can help your specific situation.

WE SPECIALIZE IN:

Starting a New Club
We help...
Entrepreneurs develop and launch new clubs
Growing and Fixing an Established Club
We help...
Current fitness club owners and operators take their club to the next level, fix problems and increase their club’s profitability
Building or Renovating a Fitness Center for a Non-Fitness Business
We help...
Golf clubs, residential complexes, municipalities and universities add or renovate a fitness center

THE ATWOOD CONSULTING GROUP

John Atwood

John Atwood, Founder and Managing Partner of The Atwood Group

I founded Atwood Consulting because I love the fitness industry and enjoy working with passionate entrepreneurs, and business owners and managers who are excited about health and fitness. I’ve worked in the industry for more than 25 years as a senior manager and owner of a club that received national media coverage for it’s innovative model that was featured in Boston Magazine, The Wall Street Journal, and AARP Magazine.

Our consulting team is comprised of exceptional professionals who combined have over a century of industry experience, and like me, are passionate about helping others succeed in bringing fitness to the masses and making career dreams come true.

Enough about us…let’s talk about you.

Do you want to start or grow a fitness related business and have no idea where to begin or simply need new, fresh ideas? Good news! You’ve come to the right place.

Developing and opening a new club?

If you are starting out and want to open a new club, we will help you determine if the location is feasible, develop a business plan around your goals, work with you to design and equip your facility, hire and train staff, create programming, and develop winning marketing and sales strategies that will build your membership base and service revenues from day one.

Have a club and want to improve operations or grow and increase profitability?

Whether your club is struggling or profitable, we’ll dive into the business to learn what is and is not working and help you grow memberships, reduce operating costs, expand profit centers and implement strategies that will improve the club’s financial success.

Want to add fitness to your current business or renovate a fitness facility?

If you operate a golf course, residential complex, university or any other entity that doesn’t have fitness at its core and want to add fitness to what you are currently doing, we’ll guide and support you every step of the way.  We have designers and equipment experts on our team who have built and remodeled hundreds of fitness facilities of all shapes and sizes and know how to create fitness spaces that fit your vision as well as your budget.

Why pick us?

It’s simple….

Our team is comprised of consultants who are proven stars and have decades of fitness and business related experience under their belts.

We believe in collaboration. We’ll work in partnership with you to identify priority areas of focus and provide the legwork, guidance and support you’ll need to explore options and make decisions about what’s best for your business.  Our approach is thoughtful, rigorous and creative; it’s based on a strong record of success and adapted to meet your individual needs and the particulars of your engagement.

Have a problem that needs solving or interested in learning more?

Sign up to talk to us for 30 minutes and get FREE advice!  Tell us your vision and what you need help with, and we’ll give you some ideas. If you like them, we can discuss how we can help you moving forward.

Pretty easy, right?

Thanks for stopping by and checking out our website and we look forward to talking to you soon.

OPENING A NEW FITNESS CLUB

We’ll help create your plan to make your fitness center profitable, utilizing our years of industry experience to prepare and execute a successful launch.

Business Plan Development

To attract investors, get a loan and simply have a plan for yourself

Feasibility Studies

Analyze demographics, market potential, and competition in order to understand the viability and market potential of your business idea

Financial Modeling

Use industry benchmark data to accurately model your clubs profits/losses and understand recurring costs, total investment, and projected ROI

Club Design & Build-0ut

Work with top health club and fitness facility developers to design a beautiful and profitable space

Operational Planning & Support

Hire talented people and learn how to run an efficient organization

Pre-Launch Marketing

Create an online presence that differentiates your club and generates leads

Learn how we can make your club opening a success

Established Fitness Clubs Looking to Increase Profitability

Take your club to the next level! We’ll help your fitness business reach its full potential by identifying opportunities and implementing strategies to grow memberships, reduce operating costs and expand profit centers.

Grow Your Business

Identify opportunities to improve operations and grow your bottom line

  • Add/eliminate services and classes
  • adjust pricing
  • Team building
  • Profit analysis

Increase New Memberships

Attract more members, improve referrals, and grow your business

  • Social media
  • Email list building
  • Paid advertising
  • Website Proven to generate leads

Improve Member Retention

Improve your staff’s ability to onboard new members, build a community and deliver exceptional customer service

Boost Program Revenue

Boosting non-dues revenue through strong programming can make a substantial difference to your bottom line, plus it protects your business when membership are flat or decrease.

Produce Operational Efficiencies

A periodic external review of a club’s operations offers a fresh perspective on operating and staffing adjustments that will contribute to greater efficiencies

Hire and Engage Top-Notch Talent

Attract and hire the right people and engage and retain top performers

Create Change and Organizational Transformation

We get people at all levels to work together around a shared vision, resulting in a work environment focused on inspiration, accountability, consistency and the accomplishment of shared goals.

Manage Your Club

If you are in between General Managers or your current management team isn’t meeting your expectations, put your club in our hands and we’ll assess the club’s strengths and weaknesses, engage staff in making improvements, and help you recruit and hire your next leader.

Learn how we can help your club solve its challenges and grow

0 + Clubs
We've worked with 100+ fitness clubs and athletic facilities
0 Years
25 years experience managing profitable clubs
$ 0 Million
Helped independent clubs generate revenues in excess of $150 Million
Sign up to talk to us for 30 minutes and get FREE advice!  Tell us your vision and what you need help with, and we’ll give you some ideas. If you like them, we can discuss how we can help you moving forward.