John Taffer on “Bar Rescue,”, the sharks on “Shark Tank”, celebrity chef Gordon Ramsey’s and Marcus Lemonis on “The Profit,” provide an image of business consultants. However, in spite — or [...]
Buying online is commonplace thanks to Amazon, eBay, and other online merchants making the experience safe and smooth for consumers. And, while plenty of fitness clubs have incorporated online [...]
Motivation. It is a key component of the fitness industry. Motivate prospects to join. Motivate members to attend classes, do personal training, and just reach their fitness goals. However, too [...]
Health club owners often spend their days looking for new members and serving existing ones—not to mention managing staff, maintaining equipment, and more. However, staying on top of your [...]
Grow or die. It is true of people, plants, and businesses. The one thing every business owner wants to do is grow their business. It doesn’t matter if that business is a restaurant, retail store, [...]
When a member joins your health club or training studio, they are often told how to set goals and measure for results. However, too often, small business owners don’t really know what to track to [...]
As Greta Thunberg graces the cover of Time as its person of the year, she is but one face in the green movement. Increasingly consumers are looking to spend their money with companies that are [...]
Type “Start your own gym” into Google, and an overwhelming amount of business start-up information and advice pops up. However, you’re likely to see a plethora of franchise opportunities as well. [...]
Your health club memberships are sold through a funnel. They have really always been sold through a funnel. However, today the sales funnel is a key concept to marketing and sales in the digital [...]
Retailers have Black Friday. E-commerce companies have Cyber Monday. Health club and fitness professionals have New Year’s. It is with good reason that January, the beginning of the New Year, is [...]
