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  • Home
  • Services
    • Starting a New Fitness Club
      • Business Plan Development
      • Feasibility Studies
      • Financial Modeling
      • Health Club Design & Build-Out
      • Health Club Operational Planning & Support
      • Pre-Launch Gym Marketing
      • Buying or Selling a Health Club or Athletic Club
    • Established Clubs
      • Grow Your Business
      • Increase New Memberships
      • Improve Member Retention
      • Boost Services Revenue
      • Implement Operational Efficiencies
      • Hire & Engage Top-Notch Talent
      • Create Change and Organizational Transformation
      • Management for your Gym
    • Non-Fitness Businesses
      • Golf Club Fitness Centers
      • Universities & colleges
      • Corporate health/Fitness
    • Additional Services
      • Expert witness & testimony
      • Public speaking
      • Skype roundtables for startups and management
  • Our Firm
    • Our team
    • Recent Projects
    • Testimonials
    • Press
    • Connect with us
  • Blog
    • For small and mid-size clubs
    • For large clubs and enterprises
  • Schedule Free Consultation
  • 508-654-6244

Blog

Home / Blog

How to write a gym or fitness studio business plan

October 25, 2022

A business plan is central to starting, growing and developing a gym or fitness studio. It serves as a road-map and allows you to step back and think objectively about what it will take to build [...]

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The Ultimate Guide on How to Open a Gym or Studio

October 17, 2022

The #1 question we get from potential entrepreneurs is, “What are all the things I need to do to open up and create a successful gym?” This article will provide an overview of the tasks [...]

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Weighing the Advantages and Disadvantages of Owning a Fitness Franchise

October 12, 2022

There are pros and cons of owning a fitness club or boutique fitness studio franchise.  Buying a franchise can seem like a less risky endeavor, but before jumping into purchasing a franchise, [...]

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Keeping Members Happy is Key When Growing Your Fitness Business

October 4, 2022

Grow or die. It is true of people, plants, and businesses. The one thing that every business owner wants to do is grow their business.  It doesn’t matter if that business is a restaurant, retail [...]

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Using Facebook Retargeting Ads to Grow Your Gym or Studio Membership

September 28, 2022

As a business owner you work hard to get prospects to come to your gym or studio’s website and turn them from prospects into members.  As with most purchases, it takes eight to 12 touches [...]

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Using a Sales Funnel to Boost Your Membership Conversions

October 9, 2020

Your health club memberships are sold through a funnel. They have really always been sold through a funnel. However, today the sales funnel is a key concept to marketing and sales in the digital [...]

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How to Use YouTube Marketing to Make Your Fitness Club a Star

October 5, 2020

They used to say a picture is worth a thousand words. Well, online, it is worth way more than that. However, it still pales in comparison to the power of video, which is why if your health club [...]

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Playing the Age Game in Targeting Gym Prospects on Social Media

October 2, 2020

When most health club owners and marketers think of using social media as part of their prospecting plan, they often focus on Generation Z and millennials via social channels. However, they may [...]

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5 Ways to Boost Gym Revenues Without Selling More Memberships

October 1, 2020

Revenues. They are the lifeblood of your health club. If you are like most gym owners, you spend a great deal of your time searching for new members and keeping current to boost your top-line [...]

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Pump Up Your Gym’s Personal Training Sales

September 23, 2020

For many health clubs, particularly fitness-only gyms, success of a strong personal training program can be the difference between long-term success and struggling to pay the bills. OK that might [...]

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Recent Posts
  • How to write a gym or fitness studio business plan
    October 25, 2022
  • The Ultimate Guide on How to Open a Gym or Studio
    October 17, 2022
  • Weighing the Advantages and Disadvantages of Owning a Fitness Franchise
    October 12, 2022
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