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  • Home
  • Services
    • Starting a New Fitness Club
      • Business Plan Development
      • Feasibility Studies
      • Financial Modeling
      • Health Club Design & Build-Out
      • Health Club Operational Planning & Support
      • Pre-Launch Gym Marketing
      • Buying or Selling a Health Club or Athletic Club
    • Established Clubs
      • Grow Your Business
      • Increase New Memberships
      • Improve Member Retention
      • Boost Services Revenue
      • Implement Operational Efficiencies
      • Hire & Engage Top-Notch Talent
      • Create Change and Organizational Transformation
      • Management for your Gym
    • Non-Fitness Businesses
      • Golf Club Fitness Centers
      • Universities & colleges
      • Corporate health/Fitness
    • Additional Services
      • Expert witness & testimony
      • Public speaking
      • Skype roundtables for startups and management
  • Our Firm
    • Our team
    • Recent Projects
    • Testimonials
    • Press
    • Connect with us
  • Blog
    • For small and mid-size clubs
    • For large clubs and enterprises
  • Schedule Free Consultation
  • 508-654-6244

Blog

Home / Blog

Weighing the Advantages and Disadvantages of Owning a Fitness Franchise

October 18, 2020

Type “Start your own gym” into Google, and an overwhelming amount of business start-up information and advice pops up. However, you’re likely to see a plethora of franchise opportunities as well. [...]

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Using Facebook Retargeting Ads to Grow Your Gym Membership

October 13, 2020

As a small business owner [yes, you’re a gym owner, but first you need to think like a business owner], you work hard to get people to come to your health club’s website. However, as with most [...]

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Using a Sales Funnel to Boost Your Membership Conversions

October 9, 2020

Your health club memberships are sold through a funnel. They have really always been sold through a funnel. However, today the sales funnel is a key concept to marketing and sales in the digital [...]

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How to Use YouTube Marketing to Make Your Fitness Club a Star

October 5, 2020

They used to say a picture is worth a thousand words. Well, online, it is worth way more than that. However, it still pales in comparison to the power of video, which is why if your health club [...]

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Playing the Age Game in Targeting Gym Prospects on Social Media

October 2, 2020

When most health club owners and marketers think of using social media as part of their prospecting plan, they often focus on Generation Z and millennials via social channels. However, they may [...]

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5 Ways to Boost Gym Revenues Without Selling More Memberships

October 1, 2020

Revenues. They are the lifeblood of your health club. If you are like most gym owners, you spend a great deal of your time searching for new members and keeping current to boost your top-line [...]

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Pump Up Your Gym’s Personal Training Sales

September 23, 2020

For many health clubs, particularly fitness-only gyms, success of a strong personal training program can be the difference between long-term success and struggling to pay the bills. OK that might [...]

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5 Ways to Market for the New Year [plus a bonus]

September 21, 2020

Retailers have Black Friday. E-commerce companies have Cyber Monday. Health club and fitness professionals have New Year’s. It is with good reason that January, the beginning of the New Year, is [...]

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5 Tips for Controlling Expenses

September 19, 2020

Running a gym is like running any business. Sure, health clubs may do more for the health and wellness of its members than a fast-food restaurant or vape shop, but in the end, they are all in the [...]

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7 Financial No-Nos for Fitness Clubs and Studios

September 18, 2020

Health club owners often spend their days looking for new members and serving existing ones—not to mention managing staff, maintaining equipment, and more. However, staying on top of your [...]

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Recent Posts
  • Weighing the Advantages and Disadvantages of Owning a Fitness Franchise
    October 18, 2020
  • Using Facebook Retargeting Ads to Grow Your Gym Membership
    October 13, 2020
  • Using a Sales Funnel to Boost Your Membership Conversions
    October 9, 2020
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