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In today’s fitness business world, great content marketing is critical to a gym’s success. Many businesses, ranging from local bakeries to Fortune 100 behemoths, utilize content [...]

Figuring out whether to buy a gym business that is for sale is a complicated decision based on numerous factors, both subjective and objective. Over the years, we’ve learned a tremendous amount [...]

Are you looking to start or grow a gym?  Do you need to raise capital via investors or loans?  If so, potential investors and bank loan officers will want to see and review a well-written, [...]

Okay, here you are again, someone on your team has given their notice and you need to find a replacement.  You’re gracious and thanked them for their contributions and time, but in your head [...]

If you operate a locally owned and operated independent fitness club or are thinking about starting one, you may be wondering, “How can we possibly compete against the big name fitness chains?”  [...]

If you’re thinking of opening your dream brick and mortar fitness business, here are some things to keep in mind. Fitness is an inspiring industry. Fitness really makes a difference in the [...]

When launching a new gym, developing and executing a comprehensive marketing plan is critical to the success of your business.  A good marketing plan provides a roadmap for acquiring customers. [...]

Say the word “accountability” and hear a chorus of people go “ugh”. Holding people accountable is not what a lot of managers like to do. According to a study of 5400 upper-level managers [...]

Maybe you are a personal trainer. Perhaps you are a health club manager. Maybe you are just a fitness enthusiast that is looking for a change. Alternately, you may just be an investor looking to [...]

As I wrote about in my last blog, you have your killer concept for starting a health club, but it takes more than just a great idea to know if the concept can be a successful business. This is [...]