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  • Home
  • Services
    • Starting a New Fitness Club
      • Business Plan Development
      • Feasibility Studies
      • Financial Modeling
      • Health Club Design & Build-Out
      • Health Club Operational Planning & Support
      • Pre-Launch Gym Marketing
      • Buying or Selling a Health Club or Athletic Club
    • Established Clubs
      • Grow Your Business
      • Increase New Memberships
      • Improve Member Retention
      • Boost Services Revenue
      • Implement Operational Efficiencies
      • Hire & Engage Top-Notch Talent
      • Create Change and Organizational Transformation
      • Management for your Gym
    • Non-Fitness Businesses
      • Golf Club Fitness Centers
      • Universities & colleges
      • Corporate health/Fitness
    • Additional Services
      • Expert witness & testimony
      • Public speaking
      • Skype roundtables for startups and management
  • Our Firm
    • Our team
    • Recent Projects
    • Testimonials
    • Press
    • Connect with us
  • Blog
    • For small and mid-size clubs
    • For large clubs and enterprises
  • Schedule Free Consultation
  • 508-654-6244

Archives

Tag Archives for: "Large Clubs and Enterprises"
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 Private Equity in the Fitness Space
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By Kate Hoerner
In Business Planning, Operations, Strategy
Posted November 19, 2019

Private Equity in the Fitness Space

By Ziad Razzak   Power in Community Let’s face it, fitness is not going anywhere; it will constantly evolve and change, but ultimately, we all understand that it is a critical aspect in [...]

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By Viola
In Marketing
Posted August 23, 2019

Local SEO Ranks High for Getting Your Health Club to Rank High

Food near me now? Google it. Where can I find a good mechanic in Boston? Google it. What’s the best gym in town? Google it. “Google it” is often the answer to any question these days. And, it is [...]

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By Amy Carabase
In Marketing
Posted August 23, 2019

Why Health & Fitness Clubs Should Be Active on Social Media

  The importance of having an active presence on social media may be undervalued by health and fitness clubs. Creating profiles on platforms such as Facebook and Instagram is important, [...]

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By Mike Rizzo
In Marketing
Posted May 23, 2018

Strategies for selling gym memberships with content marketing

In today’s fitness business world, great content marketing is critical to a gym’s success. Many businesses, ranging from local bakeries to Fortune 100 behemoths, utilize content [...]

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By Beth Wald
In Marketing, Opening a health club
Posted January 18, 2018

9 Keys to Successfully Marketing a Gym

When launching a new gym, developing and executing a comprehensive marketing plan is critical to the success of your business.  A good marketing plan provides a roadmap for acquiring customers. [...]

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By Beth Wald
In Employee/Staff Training
Posted August 20, 2017

Accountability, Goals, & Rewards

Say the word “accountability” and hear a chorus of people go “ugh”. Holding people accountable is not what a lot of managers like to do. According to a study of 5400 upper-level managers [...]

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By Atwood Consulting
In Uncategorized
Posted April 2, 2017

5 tips to retain health club employees

Health club owners spend tons of time and tons of money on member retention. However, almost as costly, and rarely thought about, is employee retention. As the economy continues to warm up and [...]

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By Atwood Consulting
In Operations
Posted November 18, 2015

Why health club owners should retain employee records

Recently a club owner found himself in the middle of litigation with a former employee looking to collect on unemployment insurance. The former employee made a compelling case, but the club owner [...]

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By Atwood Consulting
In Business Planning
Posted October 17, 2015

Why your health club needs a mission statement

Often when a fitness fan or investor decides to open a health club, it is that passion for the industry and the dollar that drives them. But, in today’s highly competitive market it takes [...]

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