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A business plan is central to starting, growing and developing a gym or fitness studio. It serves as a road-map and allows you to step back and think objectively about what it will take to build [...]

The #1 question we get from potential entrepreneurs is, “What are all the things I need to do to open up and create a successful gym?” This article will provide an overview of the tasks [...]

The design and feel of your health club has a huge impact on prospects’ and members’ perception of your business. It can often make the difference between whether someone joins your club or the [...]

Figuring out whether to buy a gym business that is for sale is a complicated decision based on numerous factors, both subjective and objective. Over the years, we’ve learned a tremendous amount [...]

Okay, here you are again, someone on your team has given their notice and you need to find a replacement.  You’re gracious and thanked them for their contributions and time, but in your head [...]

If you operate a locally owned and operated independent fitness club or are thinking about starting one, you may be wondering, “How can we possibly compete against the big name fitness chains?”  [...]

If you’re thinking of opening your dream brick and mortar fitness business, here are some things to keep in mind. Fitness is an inspiring industry. Fitness really makes a difference in the [...]

As I wrote about in my last blog, you have your killer concept for starting a health club, but it takes more than just a great idea to know if the concept can be a successful business. This is [...]

Today there is nothing more damaging to a business than not having a website, except perhaps having a poor website. Gone are the days when a website can just be an ad for your health club or a [...]

Since the beginning of the health club industry, owners have been in the membership business. Sure they may think they are in the fitness, wellness or even the weight-loss business, but if they [...]