
If you want to improve the overall financial performance of your club, you’ll need to pay attention to gym membership retention.
After all, it’s more expensive to acquire new members than it is to retain current members.
Our consultants can help by assessing what you’re currently doing and providing ideas on what to focus on.
Examples of Membership Retention Strategies
- Delivering extraordinary customer service
- Building community and engaging members through programming, day-to-day interactions, and special events
- Onboarding new members
- Connecting with low users
- Maintaining a clean and well-cared-for facility
- Paying attention to your numbers

