Increase Gym Memberships
To help you increase gym memberships (or memberships for a club, studio, spa, etc.), we’ll assess your sales systems and marketing initiatives to understand what’s working and where your challenges lie.
We don’t just make recommendations about what you need to do to make improvements.
We work with your team to institute changes that will have a long-lasting impact on your business.
As future-proofing is key in this area, we’re not only able to show you how to increase gym membership sales, but we can also teach you how to increase gym membership retention.
Improve Sales Performance
- We train existing staff to be more effective salespeople by teaching them the fundamentals of the sales process, i.e., developing leads, following up on prospects, assessing prospect needs, overcoming objections, presenting program and price options, and closing the sale.
- We help you develop goals and a system for holding staff accountable for realizing those goals.
- We create incentive-based compensation plans that drive motivation to follow up and close sales.
- We teach staff how to utilize club software to drive membership sales through sales and prospect tracking, and reporting. If the current club management software is not adequate, we might recommend purchasing a software system that can help drive sales and retain members.
Improve Marketing Performance
We develop and implement marketing plans that maximize prospect generation and sales through traditional and internet marketing strategies. Areas of potential focus include:
- Developing a comprehensive promotional calendar
- Creating a multi-channel approach that includes traditional campaigns, digital and social media marketing, and email campaigns geared toward new prospects, current members, and alumni members
- Crafting a strong referral program
- Improving your website so that it is well optimized, drives new prospects into the club, and provides a tool for improving customer service and member retention
Learn how we can help your business
