LEADERS OF BUSINESS CONSULTING IN THE FITNESS INDUSTRY

Health, athletic, and fitness management consulting services from offices in Boston and Brussels

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businesses served
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managing and growing profitable businesses
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in revenues generated for independent businesses
John Atwood
John Atwood

A Message From Our Founder

My passion for fitness business consulting led to the creation of Atwood Consulting. I’ve worked in the industry for more than 25 years as a senior manager and owner of a club that received national media coverage for it’s innovative model, as featured in Boston Magazine, The Wall Street Journal, and AARP Magazine.

More than just fitness business consultants and gym consultants, our team is comprised of exceptional professionals who have over a century of industry experience combined. Their expertise is what makes us one of the top fitness management consulting companies. Learn more about the team here.

CLIENT TESTIMONIALS

  • John Atwood and his team provided invaluable experience and perspective from start-up to full operations. They were fully engaged with us for months before we opened and continued to provide guidance and support throughout our first year of operations. They are true experts and professionals.

    Sean Todman Owner, The Renaissance Club
  • We hired Atwood Consulting to help us enhance our work culture. Beth Wald immediately built trust with our management team of over 25 people and led us through the process of developing new vision and mission statements. She helped us launch and implement this throughout the company of 300 staff working in four locations around Greater Boston. She is a pleasure to work with and made a real difference in our business.

    Mark Harrington Jr. President, The Healthworks Group
  • We worked with Atwood Consulting Group on an assessment of the opportunity of buying a $70 Million fitness chain in the Middle East. This was a complicated project. Their analytic ability and industry expertise helped us understand the market and the company’s potential. The Atwood group was a pleasure to work with, highly professional, and is a team of talented business minds.

    Nayim Khemais VP, Private Equity-NBK Capital
  • From hiring and recruiting, to startup operations, to initial sales and marketing strategy and execution, and beyond, Tara and Beth were a critical part of the team prior to opening. Their hard work helped us to get off on the right foot and get voted Best Fitness Club in Boston by Boston Magazine only six months after we opened. We would not be where we are without them. Beth and Tara were tireless, great to work with, very smart, and--most importantly--they cared about our success!

    Bill Najam Partner and GM, Lynx Fitness and Golf Club
  • We were at a point in our gym business where some tough strategic decisions had to be made, in a relatively short period of time. Beth not only analyzed the company’s finances and operations, but also worked closely with members of staff and spoke directly to clients, in order to gain a personal feel and understanding of the gym. We were able to identify our strengths, streamline our business, and redirect strategy accordingly. It has been a privilege to work with Beth and her team; reaching out to Atwood Consulting was the best decision!

    Yasmine Al-Sabah Owner of Pilates and More

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