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Key Points Table of Contents Retailers have Black Friday. E-commerce companies have Cyber Monday. Health club and fitness professionals have New Year’s. It is with good reason that January, the [...]

Key Points Table of Contents Running a gym is like running any business. Sure, health clubs may do more for the health and wellness of their members than a fast-food restaurant or vape shop, but [...]

Key Points Table of Contents Health club owners often spend their days looking for new members and serving existing ones—not to mention managing staff, maintaining equipment, and more. However, [...]

Key Points Table of Contents Motivation. It is a key component of the fitness industry. Motivate prospects to join. Motivate members to attend classes, do personal training, and just reach their [...]

Key Points Table of Contents As Greta Thunberg graces the cover of Time as its person of the year, she is but one face in the green movement. Increasingly consumers are looking to spend their [...]

Key Points Table of Contents Buying online is commonplace thanks to Amazon, eBay, and other online merchants making the experience safe and smooth for consumers. And, while plenty of fitness [...]

Key Points Table of Contents If you do a quick Google search for “how to save on a gym membership” or “cheap gyms,” you may be surprised at how many results come back touting how to take [...]

Key Points Table of Contents Ask anyone how to get something done, and more often than not, they will let you know that “there’s an app for that.” There are more than five million apps combined [...]

Key Points Table of Contents When a member joins your health club or training studio, they are often told how to set goals and measure for results. However, too often, small business owners don’t [...]

Key Points Table of Contents The odds are that no matter how small of a town you operate in, you are not the only choice when it comes to health clubs. Even if you are, you are still going to [...]