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  • Home
  • Services
    • Starting a New Fitness Club
      • Business Plan Development
      • Feasibility Studies
      • Financial Modeling
      • Health Club Design & Build-Out
      • Health Club Operational Planning & Support
      • Pre-Launch Gym Marketing
      • Buying or Selling a Health Club or Athletic Club
    • Established Clubs
      • Grow Your Business
      • Increase New Memberships
      • Improve Member Retention
      • Boost Services Revenue
      • Implement Operational Efficiencies
      • Hire & Engage Top-Notch Talent
      • Create Change and Organizational Transformation
      • Management for your Gym
    • Non-Fitness Businesses
      • Golf Club Fitness Centers
      • Universities & colleges
      • Corporate health/Fitness
    • Additional Services
      • Expert witness & testimony
      • Public speaking
      • Skype roundtables for startups and management
  • Our Firm
    • Our team
    • Recent Projects
    • Testimonials
    • Press
    • Connect with us
  • Blog
    • For small and mid-size clubs
    • For large clubs and enterprises
  • Schedule Free Consultation
  • 508-654-6244

Archives

Author Archive for: "atwood"
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By Atwood Consulting
In Uncategorized
Posted October 12, 2022

Weighing the Advantages and Disadvantages of Owning a Fitness Franchise

There are pros and cons of owning a fitness club or boutique fitness studio franchise.  Buying a franchise can seem like a less risky endeavor, but before jumping into purchasing a franchise, [...]

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By Atwood Consulting
In Uncategorized
Posted October 4, 2022

Keeping Members Happy is Key When Growing Your Fitness Business

Grow or die. It is true of people, plants, and businesses. The one thing that every business owner wants to do is grow their business.  It doesn’t matter if that business is a restaurant, retail [...]

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0
By Atwood Consulting
In Marketing, Uncategorized
Posted September 28, 2022

Using Facebook Retargeting Ads to Grow Your Gym or Studio Membership

As a business owner you work hard to get prospects to come to your gym or studio’s website and turn them from prospects into members.  As with most purchases, it takes eight to 12 touches [...]

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By Atwood Consulting
In Uncategorized
Posted October 9, 2020

Using a Sales Funnel to Boost Your Membership Conversions

Your health club memberships are sold through a funnel. They have really always been sold through a funnel. However, today the sales funnel is a key concept to marketing and sales in the digital [...]

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0
By Atwood Consulting
In Uncategorized
Posted October 5, 2020

How to Use YouTube Marketing to Make Your Fitness Club a Star

They used to say a picture is worth a thousand words. Well, online, it is worth way more than that. However, it still pales in comparison to the power of video, which is why if your health club [...]

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0
By Atwood Consulting
In Uncategorized
Posted October 2, 2020

Playing the Age Game in Targeting Gym Prospects on Social Media

When most health club owners and marketers think of using social media as part of their prospecting plan, they often focus on Generation Z and millennials via social channels. However, they may [...]

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By Atwood Consulting
In Uncategorized
Posted October 1, 2020

5 Ways to Boost Gym Revenues Without Selling More Memberships

Revenues. They are the lifeblood of your health club. If you are like most gym owners, you spend a great deal of your time searching for new members and keeping current to boost your top-line [...]

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0
By Atwood Consulting
In Uncategorized
Posted September 23, 2020

Pump Up Your Gym’s Personal Training Sales

For many health clubs, particularly fitness-only gyms, success of a strong personal training program can be the difference between long-term success and struggling to pay the bills. OK that might [...]

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0
By Atwood Consulting
In Uncategorized
Posted September 21, 2020

5 Ways to Market for the New Year [plus a bonus]

Retailers have Black Friday. E-commerce companies have Cyber Monday. Health club and fitness professionals have New Year’s. It is with good reason that January, the beginning of the New Year, is [...]

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0
By Atwood Consulting
In Uncategorized
Posted September 19, 2020

5 Tips for Controlling Expenses

Running a gym is like running any business. Sure, health clubs may do more for the health and wellness of its members than a fast-food restaurant or vape shop, but in the end, they are all in the [...]

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