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There are pros and cons of owning a fitness club or boutique fitness studio franchise.  Buying a franchise can seem like a less risky endeavor, but before jumping into purchasing a franchise, [...]

Grow or die. It is true of people, plants, and businesses. The one thing that every business owner wants to do is grow their business.  It doesn’t matter if that business is a restaurant, retail [...]

As a business owner you work hard to get prospects to come to your gym or studio’s website and turn them from prospects into members.  As with most purchases, it takes eight to 12 touches [...]

Your health club memberships are sold through a funnel. They have really always been sold through a funnel. However, today the sales funnel is a key concept to marketing and sales in the digital [...]

They used to say a picture is worth a thousand words. Well, online, it is worth way more than that. However, it still pales in comparison to the power of video, which is why if your health club [...]

When most health club owners and marketers think of using social media as part of their prospecting plan, they often focus on Generation Z and millennials via social channels. However, they may [...]

Revenues. They are the lifeblood of your health club. If you are like most gym owners, you spend a great deal of your time searching for new members and keeping current to boost your top-line [...]

For many health clubs, particularly fitness-only gyms, success of a strong personal training program can be the difference between long-term success and struggling to pay the bills. OK that might [...]

Retailers have Black Friday. E-commerce companies have Cyber Monday. Health club and fitness professionals have New Year’s. It is with good reason that January, the beginning of the New Year, is [...]

Running a gym is like running any business. Sure, health clubs may do more for the health and wellness of its members than a fast-food restaurant or vape shop, but in the end, they are all in the [...]