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The fitness industry stands at a pivotal inflection point in 2025, presenting both unprecedented opportunities and formidable challenges for gym owners, investors, and executives. With the global [...]

  HEALTH CLUB DESIGN & BUILD-OUT Our gym design consultants bring extensive expertise in managing projects for a wide range of facilities, including health clubs, home gyms, leisure [...]

AMPLIFYING YOUR FITNESS CLUB MEMBERSHIP CONVERSIONS WITH A SALES FUNNEL By Atwood Consulting Posted April 17, 2024 In the contemporary digital era, the concept of a sales funnel has emerged as a [...]

The #1 question we get from potential entrepreneurs is, “What are all the things I need to do to open up and create a successful gym?” This article will provide an overview of the tasks [...]

There are pros and cons of owning a fitness club or boutique fitness studio franchise.  Buying a franchise can seem like a less risky endeavor, but before jumping into purchasing a franchise, [...]

Grow or die. It is true of people, plants, and businesses. The one thing that every business owner wants to do is grow their business.  It doesn’t matter if that business is a restaurant, retail [...]

As a business owner you work hard to get prospects to come to your gym or studio’s website and turn them from prospects into members.  As with most purchases, it takes eight to 12 touches [...]

They used to say a picture is worth a thousand words. Well, online, it is worth way more than that. However, it still pales in comparison to the power of video, which is why if your health club [...]

When most health club owners and marketers think of using social media as part of their prospecting plan, they often focus on Generation Z and millennials via social channels. However, they may [...]

Revenues. They are the lifeblood of your health club. If you are like most gym owners, you spend a great deal of your time searching for new members and keeping current to boost your top-line [...]