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  • Home
  • Services
    • Starting a New Fitness Club
      • Business Plan Development
      • Feasibility Studies
      • Financial Modeling
      • Design & Build-Out
      • Operations Consulting
      • Marketing Services
      • Buy or Sell a Business
    • Established Clubs
      • Grow Your Business
      • Increase Memberships
      • Improve Membership Retention
      • Boost Services Revenue
      • Implement Operational Efficiencies
      • Staffing Solutions and HR Services
      • Create Change and Organizational Transformation
      • Management Services
    • Acquire Financing
      • Bank and Private Investor Funding
    • Additional Services
      • Expert Witness and Testimony
      • Golf Club Consulting
      • Universities & colleges
      • Corporate health/Fitness
      • Public Speaking
  • Our Firm
    • Our team
    • Recent Projects
    • Testimonials
    • Press
    • Connect with us
  • Articles
    • All Articles
    • Articles for small and mid-size clubs
    • Articles for large clubs and enterprises
  • Schedule Free Consultation
  • 508-654-6244

Blog

Home / Blog
 Why Is the SilverSneakers Program Being Discontinued At YMCAs?

Why Is the SilverSneakers Program Being Discontinued At YMCAs?

November 25, 2025

Is SilverSneakers being discontinued? What are the potential 2026 changes? How much does it pay gyms? Read on to get answers to these questions and more.

Read More
 Why Your Fitness Center Needs a Mission Statement

Why Your Fitness Center Needs a Mission Statement

July 28, 2025

Considering a mission statement for your fitness center? Check out this article to learn how they can help your business and how you can write one.

Read More
 Gym Design Essentials, Strategies, and Tips

Gym Design Essentials, Strategies, and Tips

June 11, 2025

Want the perfect fitness space that’s both functional and inspiring? Discover these essential gym design strategies and tips to elevate your health space.

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 What You Need to Know About Gym Sales Funnels to Boost Memberships

What You Need to Know About Gym Sales Funnels to Boost Memberships

April 17, 2024

Want to increase gym membership signups? Here's how a gym sales funnel can drive interest, boost your conversions, and grow your fitness club.

Read More
 The Ultimate Guide on How to Open a Gym Business

The Ultimate Guide on How to Open a Gym Business

October 17, 2022

Thinking about starting a gym? Learn how to open a gym business with this step-by-step guide, which includes planning, funding, and marketing strategies.

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 Pros and Cons of Owning a Boutique Gym Franchise

Pros and Cons of Owning a Boutique Gym Franchise

October 12, 2022

Dreaming about owning a boutique gym franchise? Discover the pros, cons, and expert tips to help you decide if it's the right investment for your goals.

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Keeping Members Happy is Key When Growing Your Fitness Business

October 4, 2022

Key Points Grow or die. It is true of people, plants, and businesses. The one thing that every business owner wants to do is grow their business.  It doesn’t matter if that business is a [...]

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 A Guide to Using Facebook Retargeting Ads for Gyms

A Guide to Using Facebook Retargeting Ads for Gyms

September 28, 2022

Struggling to turn page visitors into members? Check out this article to learn how retargeting Facebook ads for your gym can grow memberships fast.

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How to Use YouTube Marketing to Make Your Fitness Club a Star

October 5, 2020

Key Points They used to say a picture is worth a thousand words. Well, online, it’s worth way more than that. However, it still pales in comparison to the power of video, which is why if [...]

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Playing the Age Game in Targeting Gym Prospects on Social Media

October 2, 2020

Key Points Table of Contents When most health club owners and marketers think of using social media as part of their prospecting plan, they often focus on Generation Z and millennials via social [...]

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Recent Posts
  • Why Is the SilverSneakers Program Being Discontinued At YMCAs?
    Why Is the SilverSneakers Program Being Discontinued At YMCAs?
    November 25, 2025
  • Why Your Fitness Center Needs a Mission Statement
    Why Your Fitness Center Needs a Mission Statement
    July 28, 2025
  • Gym Design Essentials, Strategies, and Tips
    Gym Design Essentials, Strategies, and Tips
    June 11, 2025
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