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Your health club memberships are sold through a funnel. They have really always been sold through a funnel. However, today the sales funnel is a key concept to marketing and sales in the digital [...]

They used to say a picture is worth a thousand words. Well, online, it is worth way more than that. However, it still pales in comparison to the power of video, which is why if your health club [...]

When most health club owners and marketers think of using social media as part of their prospecting plan, they often focus on Generation Z and millennials via social channels. However, they may [...]

Revenues. They are the lifeblood of your health club. If you are like most gym owners, you spend a great deal of your time searching for new members and keeping current to boost your top-line [...]