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Key Points Table of Contents Retailers have Black Friday. E-commerce companies have Cyber Monday. Health club and fitness professionals have New Year’s. It is with good reason that January, the [...]

Key Points 1. Monitor Your Spending It may sound simple, but gym owners wear many hats. Perhaps you’re jumping in to teach a class or work the front desk in a pinch. Or you could be out scouting [...]

Key Points Table of Contents Health club owners often spend their days looking for new members and serving existing ones—not to mention managing staff, maintaining equipment, and more. However, [...]

Key Points Table of Contents Motivation. It is a key component of the fitness industry. Motivate prospects to join. Motivate members to attend classes, do personal training, and just reach their [...]

Key Points Table of Contents As Greta Thunberg graces the cover of Time as its person of the year, she is but one face in the green movement. Increasingly consumers are looking to spend their [...]

Key Points Table of Contents Buying online is commonplace thanks to Amazon, eBay, and other online merchants making the experience safe and smooth for consumers. And, while plenty of fitness [...]

Key Points Table of Contents If you do a quick Google search for “how to save on a gym membership” or “cheap gyms,” you may be surprised at how many results come back touting how to take [...]

What are the most important business metrics for gyms? Learn the key numbers every gym owner should track to improve revenue, retention, and long-term growth.

Key Points Table of Contents John Taffer on “Bar Rescue,”, the sharks on “Shark Tank”, celebrity chef Gordon Ramsey’s and Marcus Limonis on “The Profit,” provide an image of business consultants. [...]

Key Points Table of Contents The odds are that you are on social media personally, and your health club hopefully has an online social media presence as well. However, just being there doesn’t [...]