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  • Home
  • Services
    • Starting a New Fitness Club
      • Business Plan Development
      • Feasibility Studies
      • Financial Modeling
      • Health Club Design & Build-Out
      • Health Club Operational Planning & Support
      • Pre-Launch Gym Marketing
      • Buying or Selling a Health Club or Athletic Club
    • Established Clubs
      • Grow Your Business
      • Increase New Memberships
      • Improve Member Retention
      • Boost Services Revenue
      • Implement Operational Efficiencies
      • Hire & Engage Top-Notch Talent
      • Create Change and Organizational Transformation
      • Management for your Gym
    • Acquire Financing
      • Bank and Private Investor Funding
    • Additional Services
      • Expert witness & testimony
      • Golf Club Fitness Centers
      • Universities & colleges
      • Corporate health/Fitness
      • Public Speaking
  • Our Firm
    • Our team
    • Recent Projects
    • Testimonials
    • Press
    • Connect with us
  • Blog
    • For small and mid-size clubs
    • For large clubs and enterprises
  • Schedule Free Consultation
  • 508-654-6244

Business Planning

Home / Business Planning /
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By John Atwood
In Business Planning
Posted June 29, 2025

Why your health club needs a mission statement

A gym mission statement captures the essence of what your gym stands for and guides its daily operations. It answers why your gym exists and what it aims to achieve. In this guide, you’ll learn [...]

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By Beth Wald
In Business Planning
Posted June 11, 2025

How to write a gym or fitness studio business plan

  HEALTH CLUB DESIGN & BUILD-OUT Our gym design consultants bring extensive expertise in managing projects for a wide range of facilities, including health clubs, home gyms, leisure [...]

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By Atwood Consulting
In Business Planning
Posted March 17, 2020

5 Misconceptions About Health Club Consultants

John Taffer on “Bar Rescue,”, the sharks on “Shark Tank”, celebrity chef Gordon Ramsey’s and Marcus Lemonis on “The Profit,” provide an image of business consultants. However, in spite — or [...]

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By Atwood Consulting
In Business Planning
Posted February 29, 2020

7 Financial No-Nos for Fitness Clubs and Studios

Health club owners often spend their days looking for new members and serving existing ones—not to mention managing staff, maintaining equipment, and more. However, staying on top of your [...]

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 Private Equity in the Fitness Space
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By Atwood Consulting
In Business Planning, Operations, Strategy
Posted November 19, 2019

Private Equity in the Fitness Space

By Ziad Razzak   Power in Community Let’s face it, fitness is not going anywhere; it will constantly evolve and change, but ultimately, we all understand that it is a critical aspect in [...]

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By Atwood Consulting
In Business Planning
Posted October 17, 2015

Why your health club needs a mission statement

Often when a fitness fan or investor decides to open a health club, it is that passion for the industry and the dollar that drives them. But, in today’s highly competitive market it takes [...]

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