Whether you are building a new club, want to improve your bottom line, or looking for ways to maximize your marketing dollars, the Atwood Group (TAG) will provide the support you need to start or grow your business successfully.

Club Development and Start-Up

The Atwood Group provides start-up entrepreneurs with the know-how they need to make their dreams become profitable realities. We work with developers who are thinking about or in the process of building new clubs ranging in size from small studios to large, multipurpose facilities. We provide a range of development services including conducting feasibility studies, creating financial plans and models, producing business plans, supplying proactive guidance, and ensuring your club has the start-up systems, staff and fitness equipment and programming you’ll need to launch your new venture successfully.

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Improve Current Business

Our decades of operations and management experience in business and the club industry provide the foundation from which we help club operators increase revenues, control expenses and improve overall results. Our expertise includes operations, financial planning and analysis, goal setting and reporting, fitness programming, profit center development and enhancement, sales, marketing, member retention, human resources and organizational development. With services that range from solving specific business dilemmas, enhancing organizational capacity and capabilities and providing clubs with management and oversight for the short and long-term, we can help your club reach its full potential.

Hire & Retain Top Talent

We provide club operators and managers with human resource strategies and solutions that result in maximizing overall club performance through improved talent acquisition, productivity, accountability, communication and morale. Our work is based in a strategic perspective, strong fitness industry knowledge and experience, and our deep understanding of organizational dynamics, people, and talent acquisition and employee retention. In addition to having decades of experience recruiting, hiring and onboarding top talent, we utilize tools and strategies that enable our clients to create positive, team centered work environments where employees perform at the highest level and deliver positive bottom line results.