IMPROVING YOUR FITNESS CLUB MEMBERSHIP CONVERSIONS WITH A SALES FUNNEL
AMPLIFYING YOUR FITNESS CLUB MEMBERSHIP CONVERSIONS WITH A SALES FUNNEL By Atwood Consulting Posted April 17, 2024 In the contemporary digital era, the concept of a sales funnel has emerged as a [...]
How to write a gym or fitness studio business plan
A business plan is central to starting, growing and developing a gym or fitness studio. It serves as a road-map and allows you to step back and think objectively about what it will take to build [...]
The Ultimate Guide on How to Open a Gym or Studio
The #1 question we get from potential entrepreneurs is, “What are all the things I need to do to open up and create a successful gym?” This article will provide an overview of the tasks [...]
Weighing the Advantages and Disadvantages of Owning a Fitness Franchise
There are pros and cons of owning a fitness club or boutique fitness studio franchise. Buying a franchise can seem like a less risky endeavor, but before jumping into purchasing a franchise, [...]
Keeping Members Happy is Key When Growing Your Fitness Business
Grow or die. It is true of people, plants, and businesses. The one thing that every business owner wants to do is grow their business. It doesn’t matter if that business is a restaurant, retail [...]
Using Facebook Retargeting Ads to Grow Your Gym or Studio Membership
As a business owner you work hard to get prospects to come to your gym or studio’s website and turn them from prospects into members. As with most purchases, it takes eight to 12 touches [...]
How to Use YouTube Marketing to Make Your Fitness Club a Star
They used to say a picture is worth a thousand words. Well, online, it is worth way more than that. However, it still pales in comparison to the power of video, which is why if your health club [...]
Playing the Age Game in Targeting Gym Prospects on Social Media
When most health club owners and marketers think of using social media as part of their prospecting plan, they often focus on Generation Z and millennials via social channels. However, they may [...]
5 Ways to Boost Gym Revenues Without Selling More Memberships
Revenues. They are the lifeblood of your health club. If you are like most gym owners, you spend a great deal of your time searching for new members and keeping current to boost your top-line [...]