Marketing

Retailers have Black Friday. E-commerce companies have Cyber Monday. Health club and fitness professionals have New Year’s. It is with good reason that January, the beginning of the New Year, is [...]

Food near me now? Google it. Where can I find a good mechanic in Boston? Google it. What’s the best gym in town? Google it. “Google it” is often the answer to any question these days. And, it is [...]

  The importance of having an active presence on social media may be undervalued by health and fitness clubs. Creating profiles on platforms such as Facebook and Instagram is important, [...]

In today’s fitness business world, great content marketing is critical to a gym’s success. Many businesses, ranging from local bakeries to Fortune 100 behemoths, utilize content [...]

When launching a new gym, developing and executing a comprehensive marketing plan is critical to the success of your business.  A good marketing plan provides a roadmap for acquiring customers. [...]

Today there is nothing more damaging to a business than not having a website, except perhaps having a poor website. Gone are the days when a website can just be an ad for your health club or a [...]

Leads. They are the engine that drives every sales organization. Many of the health clubs we have worked with over the years expend a great deal of time and energy in developing leads. From old [...]

Business would be easy if we could tell the future. We’d know what the next fitness craze is going to be and the best way to reach potential clients. Unfortunately we don’t and [...]