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Key Points Table of Contents In today’s fitness business world, great content marketing is critical to a gym’s success. Many businesses, ranging from local bakeries to Fortune 100 [...]

Thinking about buying a gym? Learn how to evaluate opportunities, conduct due diligence, ensure a smooth transition, and make informed decisions with this guide.

Key Points Table of Contents Okay, here you are again, someone on your team has given their notice and you need to find a replacement. You’re gracious and thanked them for their contributions and [...]

Key Points Table of Contents If you operate a locally owned and operated independent fitness club or are thinking about starting one, you may be wondering, “How can we possibly compete against [...]

Key Points Table of Contents If you’re thinking of opening your dream brick and mortar fitness business, here are some things to keep in mind. Fitness Is an Inspiring Industry Fitness really [...]

Want to master gym, fitness studio, or health club marketing? Explore these 9 actionable ideas to effectively market your business and grow your customer base.

Key Points Table of Contents Say the word “accountability” and hear a chorus of people go “ugh”. Holding people accountable is not what a lot of managers like to do. According to a study of 5400 [...]

Key Points Table of Contents As I wrote about in my last blog about starting a health club, you have your killer concept, but it takes more than just a great idea to know if the concept can be a [...]

Key Points Health club owners spend tons of time and tons of money on member retention. However, almost as costly, and rarely thought about, is employee retention. As the economy continues to [...]

Key Points Today there is nothing more damaging to a business than not having a website, except perhaps having a poor website. Gone are the days when a website can just be an ad for your health [...]