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Key Points In the contemporary digital era, the concept of a sales funnel has emerged as a pivotal aspect of marketing and sales. Your health club memberships aren’t just sold, they are [...]

Key Points Table of Contents There are pros and cons of owning a fitness club or boutique fitness studio franchise.  Buying a franchise can seem like a less risky endeavor, but before [...]

Key Points Grow or die. It is true of people, plants, and businesses. The one thing that every business owner wants to do is grow their business.  It doesn’t matter if that business is a [...]

Key Points Table of Contents As a business owner you work hard to get prospects to come to your gym or studio’s website and turn them from prospects into members.  As with most [...]

Key Points They used to say a picture is worth a thousand words. Well, online, it’s worth way more than that. However, it still pales in comparison to the power of video, which is why if [...]

Key Points Table of Contents When most health club owners and marketers think of using social media as part of their prospecting plan, they often focus on Generation Z and millennials via social [...]

Key Points Table of Contents Revenues. They are the lifeblood of your health club. If you are like most gym owners, you spend a great deal of your time searching for new members and keeping [...]

Key Points Table of Contents For many health clubs, particularly fitness-only gyms, the success of a strong personal training program can be the difference between long-term success and [...]

Key Points Table of Contents Retailers have Black Friday. E-commerce companies have Cyber Monday. Health club and fitness professionals have New Year’s. It is with good reason that January, the [...]

Key Points Table of Contents Running a gym is like running any business. Sure, health clubs may do more for the health and wellness of their members than a fast-food restaurant or vape shop, but [...]