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Want to increase gym membership signups? Here's how a gym sales funnel can drive interest, boost your conversions, and grow your fitness club.

Dreaming about owning a boutique gym franchise? Discover the pros, cons, and expert tips to help you decide if it's the right investment for your goals.

Discover why gym member retention is the foundation of business growth. Learn strategies and ideas to increase retention and improve profitability.

Struggling to turn page visitors into members? Check out this article to learn how retargeting Facebook ads for your gym can grow memberships fast.

Key Points They used to say a picture is worth a thousand words. Well, online, it’s worth way more than that. However, it still pales in comparison to the power of video, which is why if [...]

Key Points Table of Contents When most health club owners and marketers think of using social media as part of their prospecting plan, they often focus on Generation Z and millennials via social [...]

Gym member sign-ups slowing down? Explore five additional gym revenue streams that increase gym revenue and reveal how to make a gym profitable.

Key Points Table of Contents Retailers have Black Friday. E-commerce companies have Cyber Monday. Health club and fitness professionals have New Year’s. It is with good reason that January, the [...]

Key Points 1. Monitor Your Spending It may sound simple, but gym owners wear many hats. Perhaps you’re jumping in to teach a class or work the front desk in a pinch. Or you could be out scouting [...]

Key Points Table of Contents Health club owners often spend their days looking for new members and serving existing ones—not to mention managing staff, maintaining equipment, and more. However, [...]