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Key Points Since the beginning of the health club industry, owners have been in the membership business. Sure they may think they are in the fitness, wellness or even the weight-loss business, [...]

Key Points Table of Contents So you’ve mastered the recruiting side of memberships – awesome! Now what? Make sure your members know that you are not only engaged with them and their [...]

Key Points Table of Contents Leads. They are the engine that drives every sales organization. Many of the health clubs we have worked with over the years expend a great deal of time and energy in [...]

Key Points Business would be easy if we could tell the future. We’d know what the next fitness craze is going to be and the best way to reach potential clients. Unfortunately we don’t [...]

Key Points Recently, a club owner found himself in the middle of litigation with a former employee looking to collect on unemployment insurance. The former employee made a compelling case, but [...]

Key Points Hiring employees is one of, if not the most important, endeavors for any health club owner or manager. Having the right people in the right positions is the only way for the staff and [...]