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Struggling to turn page visitors into members? Check out this article to learn how retargeting Facebook ads for your gym can grow memberships fast.

Key Points They used to say a picture is worth a thousand words. Well, online, it’s worth way more than that. However, it still pales in comparison to the power of video, which is why if [...]

Key Points Table of Contents When most health club owners and marketers think of using social media as part of their prospecting plan, they often focus on Generation Z and millennials via social [...]

Gym member sign-ups slowing down? Explore five additional gym revenue streams that increase gym revenue and reveal how to make a gym profitable.

Want to boost personal training sales? Check out this article to learn proven tips for selling personal training, so you can convert more members into clients.

Key Points Table of Contents Retailers have Black Friday. E-commerce companies have Cyber Monday. Health club and fitness professionals have New Year’s. It is with good reason that January, the [...]

Key Points 1. Monitor Your Spending It may sound simple, but gym owners wear many hats. Perhaps you’re jumping in to teach a class or work the front desk in a pinch. Or you could be out scouting [...]

Key Points Table of Contents Health club owners often spend their days looking for new members and serving existing ones—not to mention managing staff, maintaining equipment, and more. However, [...]

Key Points Table of Contents Motivation. It is a key component of the fitness industry. Motivate prospects to join. Motivate members to attend classes, do personal training, and just reach their [...]

Key Points Table of Contents As Greta Thunberg graces the cover of Time as its person of the year, she is but one face in the green movement. Increasingly consumers are looking to spend their [...]