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Want to master gym, fitness studio, or health club marketing? Explore these 9 actionable ideas to effectively market your business and grow your customer base.

Key Points Table of Contents Say the word “accountability” and hear a chorus of people go “ugh”. Holding people accountable is not what a lot of managers like to do. According to a study of 5400 [...]

Key Points Health club owners spend tons of time and tons of money on member retention. However, almost as costly, and rarely thought about, is employee retention. As the economy continues to [...]

Key Points Today there is nothing more damaging to a business than not having a website, except perhaps having a poor website. Gone are the days when a website can just be an ad for your health [...]

Key Points Since the beginning of the health club industry, owners have been in the membership business. Sure they may think they are in the fitness, wellness or even the weight-loss business, [...]

Key Points Business would be easy if we could tell the future. We’d know what the next fitness craze is going to be and the best way to reach potential clients. Unfortunately we don’t [...]

Key Points Recently, a club owner found himself in the middle of litigation with a former employee looking to collect on unemployment insurance. The former employee made a compelling case, but [...]