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Considering a mission statement for your fitness center? Check out this article to learn how they can help your business and how you can write one.

Want the perfect fitness space that’s both functional and inspiring? Discover these essential gym design strategies and tips to elevate your health space.

Want to increase gym membership signups? Here's how a gym sales funnel can drive interest, boost your conversions, and grow your fitness club.

Thinking about starting a gym? Learn how to open a gym business with this step-by-step guide, which includes planning, funding, and marketing strategies.

Key Points Grow or die. It is true of people, plants, and businesses. The one thing that every business owner wants to do is grow their business.  It doesn’t matter if that business is a [...]

Key Points Table of Contents Revenues. They are the lifeblood of your health club. If you are like most gym owners, you spend a great deal of your time searching for new members and keeping [...]

Key Points Table of Contents For many health clubs, particularly fitness-only gyms, the success of a strong personal training program can be the difference between long-term success and [...]

Key Points Table of Contents Retailers have Black Friday. E-commerce companies have Cyber Monday. Health club and fitness professionals have New Year’s. It is with good reason that January, the [...]

Key Points Table of Contents Running a gym is like running any business. Sure, health clubs may do more for the health and wellness of their members than a fast-food restaurant or vape shop, but [...]

Key Points Table of Contents Health club owners often spend their days looking for new members and serving existing ones—not to mention managing staff, maintaining equipment, and more. However, [...]