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Key Points Table of Contents When most health club owners and marketers think of using social media as part of their prospecting plan, they often focus on Generation Z and millennials via social [...]

Key Points Table of Contents Motivation. It is a key component of the fitness industry. Motivate prospects to join. Motivate members to attend classes, do personal training, and just reach their [...]

Key Points Table of Contents As Greta Thunberg graces the cover of Time as its person of the year, she is but one face in the green movement. Increasingly consumers are looking to spend their [...]

Key Points Table of Contents Ask anyone how to get something done, and more often than not, they will let you know that “there’s an app for that.” There are more than five million apps combined [...]

Key Points Table of Contents The odds are that no matter how small of a town you operate in, you are not the only choice when it comes to health clubs. Even if you are, you are still going to [...]

Key Points Table of Contents John Taffer on “Bar Rescue,”, the sharks on “Shark Tank”, celebrity chef Gordon Ramsey’s and Marcus Limonis on “The Profit,” provide an image of business consultants. [...]

By Ziad Razzak Key Points Table of Contents Power in Community Let’s face it, fitness is not going anywhere; it will constantly evolve and change, but ultimately, we all understand that it is a [...]

Key Points Table of Contents Food near me now? Google it. Where can I find a good mechanic in Boston? Google it. What’s the best gym in town? Google it. “Google it” is often the answer to any [...]

Key Points Table of Contents The importance of having an active presence on social media may be undervalued by health and fitness clubs. Creating profiles on platforms such as Facebook and [...]

Key Points Table of Contents In today’s fitness business world, great content marketing is critical to a gym’s success. Many businesses, ranging from local bakeries to Fortune 100 [...]