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Key Points Table of Contents The odds are that you are on social media personally, and your health club hopefully has an online social media presence as well. However, just being there doesn’t [...]

By Ziad Razzak Key Points Table of Contents Power in Community Let’s face it, fitness is not going anywhere; it will constantly evolve and change, but ultimately, we all understand that it is a [...]

Key Points Table of Contents Food near me now? Google it. Where can I find a good mechanic in Boston? Google it. What’s the best gym in town? Google it. “Google it” is often the answer to any [...]

Key Points Table of Contents The importance of having an active presence on social media may be undervalued by health and fitness clubs. Creating profiles on platforms such as Facebook and [...]

Key Points The design and feel of your health club has a huge impact on prospects’ and members’ perception of your business. It can often make the difference between whether someone joins your [...]

Key Points Table of Contents In today’s fitness business world, great content marketing is critical to a gym’s success. Many businesses, ranging from local bakeries to Fortune 100 [...]

Thinking about buying a gym? Learn how to evaluate opportunities, conduct due diligence, ensure a smooth transition, and make informed decisions with this guide.

Key Points Table of Contents Okay, here you are again, someone on your team has given their notice and you need to find a replacement. You’re gracious and thanked them for their contributions and [...]

Key Points Table of Contents If you operate a locally owned and operated independent fitness club or are thinking about starting one, you may be wondering, “How can we possibly compete against [...]

Key Points Table of Contents If you’re thinking of opening your dream brick and mortar fitness business, here are some things to keep in mind. Fitness Is an Inspiring Industry Fitness really [...]