Why Your Fitness Center Needs a Mission Statement
Considering a mission statement for your fitness center? Check out this article to learn how they can help your business and how you can write one.
Private Equity in the Fitness Space
By Ziad Razzak Key Points Table of Contents Power in Community Let’s face it, fitness is not going anywhere; it will constantly evolve and change, but ultimately, we all understand that it is a [...]
Local SEO Ranks High for Getting Your Health Club to Rank High
Key Points Table of Contents Food near me now? Google it. Where can I find a good mechanic in Boston? Google it. What’s the best gym in town? Google it. “Google it” is often the answer to any [...]
Why Health & Fitness Clubs Should Be Active on Social Media
Key Points Table of Contents The importance of having an active presence on social media may be undervalued by health and fitness clubs. Creating profiles on platforms such as Facebook and [...]
Strategies for Selling Gym Memberships With Content Marketing
Key Points Table of Contents In today’s fitness business world, great content marketing is critical to a gym’s success. Many businesses, ranging from local bakeries to Fortune 100 [...]
9 Keys to Marketing Your Health Club, Fitness Studio, or Gym
Want to master gym, fitness studio, or health club marketing? Explore these 9 actionable ideas to effectively market your business and grow your customer base.
Accountability, Goals, & Rewards
Key Points Table of Contents Say the word “accountability” and hear a chorus of people go “ugh”. Holding people accountable is not what a lot of managers like to do. According to a study of 5400 [...]
5 Tips to Retain Health Club Employees
Key Points Health club owners spend tons of time and tons of money on member retention. However, almost as costly, and rarely thought about, is employee retention. As the economy continues to [...]
Why Health Club Owners Should Retain Employee Records
Key Points Recently, a club owner found himself in the middle of litigation with a former employee looking to collect on unemployment insurance. The former employee made a compelling case, but [...]
