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A fitness center mission statement guides your daily operations and captures the essence of what your business stands for. It answers why your fitness business exists and what it aims to achieve. [...]

By Ziad Razzak   Power in Community Let’s face it, fitness is not going anywhere; it will constantly evolve and change, but ultimately, we all understand that it is a critical aspect in [...]

Food near me now? Google it. Where can I find a good mechanic in Boston? Google it. What’s the best gym in town? Google it. “Google it” is often the answer to any question these days. And, it is [...]

  The importance of having an active presence on social media may be undervalued by health and fitness clubs. Creating profiles on platforms such as Facebook and Instagram is important, [...]

In today’s fitness business world, great content marketing is critical to a gym’s success. Many businesses, ranging from local bakeries to Fortune 100 behemoths, utilize content [...]

When launching a new gym, developing and executing a comprehensive marketing plan is critical to the success of your business.  A good marketing plan provides a roadmap for acquiring customers. [...]

Say the word “accountability” and hear a chorus of people go “ugh”. Holding people accountable is not what a lot of managers like to do. According to a study of 5400 upper-level managers [...]

Health club owners spend tons of time and tons of money on member retention. However, almost as costly, and rarely thought about, is employee retention. As the economy continues to warm up and [...]

Recently a club owner found himself in the middle of litigation with a former employee looking to collect on unemployment insurance. The former employee made a compelling case, but the club owner [...]